How Tokenisation is empowering merchants in providing exceptional customer experiences.
In an age of convenience, customers expect payments to be easy, fast, and secure. The ability to make contactless purchases across channels seamlessly is a key driver of sales conversions and is quickly becoming a cornerstone of customer experience.
Also, in the wake of COVID-19 pandemic, the sudden increase in new customer behaviors that developed out of necessity served as a powerful catalyst for the payments ecosystem.
Tokenisation has become a critical technology in this process, offering not only benefits to the end consumer, but also to merchants who gain new opportunities with consolidated customer information along with the other benefits.