Covid-19: Understanding impacts on consumer behaviour and identifying good vs fraudulent customers
As COVID-19 is affecting online shoppers’ behaviours in ways that are creating new data, companies must adapt to the evolving circumstances for their customers. Ecommerce transaction volume will continue to grow, as consumers will increasingly rely on digital for delivery of essential goods for the foreseeable future.
This shift in consumer shopping behavior; however, increases customer exposure to digital fraud and potential customer insult. Join Spencer McLain, VP & GM, EMEA at Ekata, to learn more about what patterns we are seeing, and how to ensure you continue to engage with your best companies while protecting your business from fraud in these unprecedented times.