As Head of Banking at Starling, Helen Bierton oversees the bank's personal and business bank accounts as well as its Banking Services business. She joined Starling, a leading digital bank, in 2018 from Santander, where she worked from 2007. She was Head of Current Account Acquisition, Mortgage and Savings, rising to become Director of Products at Santander Business, Santander UK. Previously she undertook roles in Product, Pricing and Strategy at Alliance & Leicester and NatWest. At Santander, she helped build a network to support women in their careers, which now has more than 3,200 members. She was recognised as one of the top 50 customer experience professionals in the country in Marketing Week's CX50 list in 2019 and was recognised by Women in Banking and Finance in 2017 as a shortlisted finalist in the Champion of Women category. She represented Great Britain in archery at the Athens Olympics in 2004.