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Lily Varón

Lily Varón

Principal Analyst, Forrester

Lily Varón is a principal analyst at Forrester serving digital business strategy professionals. Her research focuses on the evolving role of payments and billing technologies in winning, serving, and retaining customers in the age of digital business. She helps consumer-facing businesses understand the merchant payments processing landscape, evolving consumer payments behaviors, and how their payments acceptance strategies must adapt to serve their customers.