Melissa Shields, leads card-not-present strategy across Dotdash Meredith as well as back-end, auto-recurring subscription operations, audit and compliance for B2B and print/digital B2C products. Her team is tasked with driving strategies geared towards optimization of auto-recurring revenues and cost reduction. She joined (then Meredith Corporation) in 2012 to manage “Consumer Revenue Transformations”, a corporate initiative focused on the optimization of consumer revenue within the circulation equation. Since joining the team, Ms Shields has held roles leading the Billing & Renewals group and Memberships before settling into her current role-- recently adding digital editions under her purview. Prior to joining Meredith, Melissa worked in national brand advertising and the cable industry. Melissa joined the Payments Ed Board in 2023 and is an active volunteer with the Women United Investment Committee for the regional United Way. Melissa received her undergraduate degree in Mass Communications and MBA from the University of South Dakota along with completing Wharton’s Executive Program for blockchain and digital asset economics.