Since 2016, Pietro Candela has been serving Alipay, operated by Ant Group, the world's largest mobile payment platform, leading the development of the Alipay+ in Europe. Alipay+ is an open and global solution aimed at connecting major financial institutions, international brands and retailers, marketing agencies and service providers and helping them engage and sell to cross-border shoppers and travellers, through mobile payments, targeted marketing and lifestyle services. Since 2019, Pietro also sits in the board of Casta Diva Group, a leading communication company listed on the Milan AIM stock exchange, present in 14 branches all over the world.
Previously, Pietro served as Vice-President and Italian Board Member of Booz&Co within the Communication, Media and Technology global practice for 15 years, and as Partner of EY within the EMEIA Excellence Advisory Center for 3 years, focusing on Customer and Digital Innovation. As adjunct professor, Pietro led the Communication Economics course at the Luiss Guido Carli university in Rome.