Rita joined Alipay in 2010 and was initially responsible for driving partnerships with major Chinese banks. In 2011, she became one of the founding members of the Alipay International Business department and has since held senior roles in business development and partnerships in Asia, the U.S and Europe. From 2015 to 2017, Rita was based in London while serving as Head of EMEA for Alipay, overseeing the company’s overall business in the region, including business development, operations and marketing activities. She was a leading member in the Alipay – UEFA global partnership, driving the firm’s new venture into sports as a platform for globalisation. She was also appointed as CEO of Alipay (UK), serving on the board of the company. Before joining Alipay, Rita was business development manager at American Express. Rita joined UK fintech Mode as Chief Commercial Officer and Board Director in March 2020. She was named one of the Top 10 Women in Fintech in 2020 by Fintech Futures.