Zubair Ahmed is the Senior Vice President at ENBD Group Operations & Transformation. Previous to this role, Zubair spent more than 2 decades in challenging leadership roles, at the heart of the Finance Technology industry. A Harvard Alumni, with 26+ years of IT & financial industry experience, he enjoys been customer facing and engaging businesses in strategic use of technology. Excels in enterprise transformation, has led and produced compelling results in creating business innovation at the grass-roots of the organization. As the Chairman of the UBF IT Committee, Zubair leads the technology agenda for banks, enabling collaborations and advisory with the regulators.

Author of the book "Power To Kids" which serves as a guide in 'applying quality & management principles to parenting'. Actively involved with a number of non-profit causes across the region. As an ardent speaker and a life coach, Zubair is regularly featured in numerous conferences around the world.

In the Fintech space, Zubair has served as a mentor and coach in several initiatives internationally. As a regular contributor to publications, Zubair has authored articles on the association and healthy coexistence of Fintechs and Banks, which have been published in magazines such as CIO Applications, The Fintech Times (UK) to name a few